We are looking for someone who possesses a true passion for building innovative, authentic experiences and social content that engages consumers, enticing them to check out Ruby. This person has a true devotion to social media that goes beyond creating memes and following trends. They focus on enriching conversations, building community, and developing content to support a healthy and thriving small business ecosystem, while simultaneously elevating the Ruby brand as the recognized leader of live virtual receptionist and web chat solutions for small and mid-sized businesses in North America.
As an integral part of the Brand Marketing team, the Social Media Manager will further build and expand our voice across social channels, capturing the essence of the Ruby brand, as well as joining relevant conversations on behalf of the Brand, "soft selling" our services by providing support to current and prospective customers, amplifying our thought leadership, showcasing Ruby's culture as an employer of choice, and sharing stories about our customers and the small business community.
The Social Media Manager will be responsible for achieving superior customer engagement and authenticity, driving new website traffic, and meeting revenue goals by strategically utilizing all aspects of the social media marketing ecosystem.
The Social Media Manager will report to the Director, Brand Marketing and can be located remotely within our operating states, or from our Portland, OR, or Kansas City, MO office.
What You'll Be Accountable For
Serve as a leader within the Brand Marketing team, working in collaboration with public relations, brand strategy, and Ruby's internal Agency (content and creative studio). Leveraging your thought leadership in social media strategy, originate new and compelling brand awareness and recognition building campaigns. Track results and report on success in achieving outlined objectives.
Build and execute Ruby's social media strategy through competitive research, audience identification, platform determination, benchmarking, and messaging. Develop and document accompanying policies and processes.
Collaborate with and align strategies across Brand, PR and Content Strategy, Growth, Retention, Product, Partnership, EDI, and Employer Branding. Work with contractors/vendors and align paid with organic strategy. Implement social media campaigns. Track results and report on success in achieving outlined objectives.
Collaborating with the Partnership Marketing team to identify opportunities, and participation in relevant forums and groups.
Work closely with the Agency to create compelling visuals (copy, photo, imagery, video, etc.) that resonate with and engage social media followers and align with Ruby's brand guidelines.
Manage the company's social media profiles; various channels including Facebook, Twitter, LinkedIn, YouTube, Instagram, and potentially new channels (TikTok, Snapchat, Pinterest, Quora, etc.). Moderate all user-generated content, in line with the policy for each community. Respond to customer inquiries and support requests, escalating as necessary.
Optimize pages within each platform to increase the visibility of Ruby's social content.
Act like a reporter, communicating with and about various departments in Ruby to build community within the company and make team members excited about engaging with our social media. Provide guidance on how employees can build their own brand presence on social channels.
Continuously improve by capturing and analyzing the appropriate social data/metrics, as well as external insights and best practices, and then acting on the information.
Identify process improvement opportunities and recommend fixes where needed. Partner across internal teams, media partners and Agency to improve overall technical set-up and inter-departmental workflow.
Key Success Indicators
Platform growth (Followers, fans, etc.)
Increase social referral traffic that converts to MRR & sustain year-over-year growth
Improvement engagement with target audiences
Your Work DNA
You are an exceptional communicator among a variety of audiences and across multiple mediums. You exercise good judgement and discretion when sharing information.
You are able to manage multiple projects in a fast-paced, deadline-driven, environment, while maintaining a sense of humor and good nature.
You are driven, with a high level of initiative and enjoy working with minimal supervision in a highly collaborative environment, engaging the right stakeholders.
You have a desire to be ahead of the curve and passion for staying current on the latest strategies and tactics of social media practices and trends. You're a curious and lifelong learner.
You are passionate about small businesses and see them as a critical aspect of thriving local communities; you are energized by helping the small business community gain knowledge and resources to achieve their individual goals.
You nerd out in the data, looking for trends and themes, and use that information to inform decisions and influence change when needed.
You are confident deciphering the key messages through the noise to find what our community cares about and needs to know, then develop content to match.
Minimum 5 years' experience in managing social media for brands, plus a Bachelor's degree in Journalism, Marketing/PR, Communications, or Business; or equivalent combination of education and experience.
Excellent knowledge of and experience with Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and other social media platforms and best practices
Demonstrable social networking experience and social analytics tools knowledge.
Experience with HubSpot and social advertising
Experience establishing and reporting on social metrics, required
Strong proofreading and editing skills, required
Strong visual design and layout skills, required
Fluency in Spanish, preferred
Experience with both B2B and B2C social media marketing, preferred
Working knowledge of social media management and creative tools (e.g., Canva, Sprout, Hootsuite, etc.), preferred.
Candidates near Portland, OR, or Kansas City, MO, have the option to work from one of our beautiful open-concept offices. Ruby requires employees to be fully vaccinated against COVID-19 and up to date on their booster before working in-office, full-time or hybrid. If an in-office environment isn't for you or the distance is prohibitive, working from home is also an option for most positions, unless otherwise stated in the job ad.
The position requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person or virtually, by phone and computer.
Ruby is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status or any other status protected by federal, state or local laws. We support and encourage diversity!
Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over sponsorship of work visas at this time.
Ruby participates in e-Verify; however, we adhere to state or federal laws & regulations regarding non-participation where applicable. Feel free to ask us about this if you have questions.