Marketing Manager
LAST UPDATED 09 Sep 2022
1356 active jobs

The role of marketing managers


A marketing manager represents a senior role in a marketing function, developing clear strategies that help improve business revenue and increase consumer bases. This managerial profession balances creative with interpersonal skills, and with today’s influx of remote jobs, includes technical skills to effectively support today’s online consumers. 

Additionally, marketing managers must keep up-to-date with trends to engage consumers and learn their behaviours when interacting with products or services. They know how to apply multiple platforms and tools to analyse this behaviour through data, and with this, improve an organisation’s services alongside industry trends.

Marketing managers typically work closely with a dedicated marketing team and/or sales teams. Their data is valuable for many internal departments, including stakeholders wishing to understand how to best target their consumers and provide them with the best products or services possible. 


Summary of steps to become a marketing manager


Like many managerial jobs in Malta or elsewhere, it can take you several years to attain the status of a marketing manager. However, if you learn the ways in which to succeed in this career early-on, you can select the opportunities that will help you flourish and gain valuable work experience. Below highlights some ways you can become a marketing manager:

  • Earn a bachelor’s degree: to become a marketing manager, many individuals attain a bachelor’s degree in marketing, communications, business management, and similar, related disciplines. Relevant coursework includes advertising, data analysis, communications, and so forth. 
  • Gain work experience: like many on-site or remote careers, the earlier you begin your work experience, the better. Whilst you’re studying, look for internship opportunities that can kickstart your career. Upon completion of your studies, look for graduate roles or similar entry-level positions that can provide you with excellent practical experience in diverse workplace contexts.
  • Understand the application process: many of us have experienced the oftentimes lengthy application process to succeed in getting a job interview. Nevertheless, we sometimes take for granted the importance of preparing your CV and cover letters to suit the specific job you are searching for. Ensure you highlight your education, achievements, skills, and similar details that are relevant to marketing management.
  • Upskill: the world of work moves fast, and with-it, novel industry trends arise. Advertising today does not look like how it was in the 1960s. It’s important to keep up with market trends, study the data, and learn how you can best serve your target audience over time. 

Generally, attaining the right qualifications and skill sets can help you start your on-site or remote marketing career. However, to truly stand out from the crowd, you must work to evolve your work experience and upskilling opportunities and showcase examples of these to your hiring manager. Seek initiatives that can help you develop professionally and use these to demonstrate your capabilities in successfully becoming a marketing manager.


Duties and responsibilities of marketing managers


As mentioned beforehand, marketing managers actively pursue the latest industry trends and analyse date to improve business products and services. Although product improvement can mean diverse things according to company needs, commonalities do exist between these jobs in Malta or elsewhere. Specifically, marketing managers are typically responsible for:

  • Organising a marketing budget for advertising campaigns,
  • Creating and developing campaigns alongside business goals,
  • Determine the effectiveness of campaigns over time,
  • Employ diverse marketing tactics to best present a company’s product or service,
  • Devise marketing plans alongside competitive research,
  • Collaborate with marketing teams and other internal teams,
  • Supervise junior marketing team members and coach them accordingly,
  • Keep up-to-date with market and industry trends through active research, and
  • Present reports based on data analytics to stakeholders and inform them on best marketing practices.

Overall, marketing managers are active team members in ensuring campaigns are based on data-driven insights. They ensure this through research methods, such as competitive research, and with this information, are able to inform marketing teams the various potential strategies that can be applied to campaigns. Any campaign or decision works toward common, business goals.


Salary expectations 


The demand for marketing managers is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For example, marketing managers can expect a salary that ranges from €45,000 to €55,000 euros. It is worth consulting with our salary survey for further insights into jobs in Malta. 

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for marketing manager jobs consistently reflect an average salary ranging from $45,000 to $90,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 


Education and qualifications of marketing managers


As mentioned beforehand, marketing managers earn at least a bachelor’s degree in marketing, advertising, business administration, and so forth to successfully pursue a career in this area. Interested applications can select relevant coursework pertaining to marketing management, including market research, public relations, statistics, among others. It’s also valuable to take on opportunities that can develop your leadership skills, preparing you for a managerial job in Malta or elsewhere.

In terms of additional qualifications, these are not completely necessary, unless you’re interested in pursuing a certain speciality within marketing. For example, you can be a marketing manager who specialises in social media marketing, search engine optimisation (SEO), and so forth. You can develop such skills within your career or when searching for relevant upskilling opportunities. 


Trending technologies and skill sets 


Due to the diverse responsibilities of a marketing manager, you must develop your skills among various areas of marketing and leadership to become successful in your on-site or remote job. Specifically, you can develop your skills in:

  • Data analytics,
  • Graphic design,
  • Social media tools and platforms,
  • Advertising,
  • Public relations,
  • Written and online communications,
  • SEO,
  • Leadership, and
  • Cross-collaboration with internal teams.

As illustrated above, marketing managers thoughtfully balance their interpersonal skills, such as leadership, with technical skills, like data analytics and graphic design. Albeit these are due to vary according to which skills you choose to develop, the above represents the general skill set of a marketing manager. As a manager, it’s important to remember your role as an active leader to not only develop your own skills, but those skills of your team members as well.


Career prospects as a marketing manager


Marketing managers can work in diverse office settings and industries, including a work from home job. As their tools and platforms are available digitally, marketing managers are increasingly working remote jobs. They work closely alongside internal departments and with marketing teams to develop effective campaigns for a business. This is done by conducting research and observing data accordingly.

Like many managerial jobs, it’s essential to gain valuable work experience in relevant fields. Earn the necessary qualifications and work to develop your leadership and technical skills. Then, you’re able to begin applying to jobs in Malta or elsewhere in the hops of successfully attaining the manager role.


Begin your marketing manager career today with Castille 


Now that you’ve critically assessed what working as a marketing manager is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a marketing manager remains a career suitable for the long-haul.

Marketing Manager