The role of marketing assistants

A marketing assistant is a support role that helps a marketing team or department with various tasks and responsibilities. The specific duties of a marketing assistant can vary depending on the size and type of the organisation, as well as the industry in which it operates. 

However, in general, a marketing assistant is responsible for assisting the marketing team with research, communications, event planning, data analysis, and project management.

In terms of research, a marketing assistant may be responsible for conducting market research to understand trends, competitors, and customer demographics, which can inform marketing strategies and campaigns. 

A dynamic IT job in Malta or elsewhere, when it comes to communications, a marketing assistant may assist with the creation and distribution of marketing materials, such as brochures, flyers, and social media posts. This may also involve managing the company's social media accounts and responding to customer inquiries.

The demand for marketing assistants

Marketing assistants are in high demand in today's job market due to the increasing importance of marketing in businesses of all sizes and industries. As more and more companies look to establish a strong online presence and reach customers through digital marketing channels, there is a growing need for professionals who can help plan and execute marketing campaigns.

Marketing assistants are typically entry-level on-site or remote jobs, and as such, they provide a good opportunity for individuals who are just starting out in their jobs to gain valuable experience in the marketing field. Marketing assistants often have the opportunity to work on a variety of tasks and projects, which can provide valuable experience and help them learn about different aspects of marketing.

In addition to the increasing demand for marketing professionals, there is also a growing trend towards outsourcing and hiring contractors, or remote careers generally, to handle marketing tasks. This has created additional demand for marketing assistants, as companies may look to hire temporary or contract workers to help with specific marketing projects or campaigns.

Duties and responsibilities of marketing assistants

Overall, the demand for marketing assistants is likely to continue to grow in the coming years as businesses increasingly rely on marketing to reach and engage customers. This presents a good opportunity for individuals interested in pursuing a career in marketing to gain valuable experience and build their skill set.

With the above in mind, common duties and responsibilities of marketing assistants may include:

• Conducting market research to understand trends, competitors, and customer demographics.
• Assisting with the creation and distribution of marketing materials, such as brochures, flyers, and social media posts.
• Managing the company's social media accounts and responding to customer inquiries.
• Assisting with the planning and execution of marketing events, such as trade shows and product launches.
• Coordinating logistics, managing budgets, and creating promotional materials for marketing events.
• Analysing marketing data to understand the effectiveness of marketing campaigns and identify opportunities for improvement.
• Using tools like Google Analytics to track website traffic and conversion rates
• Assisting with the planning and execution of marketing projects, such as new product launches or rebranding efforts.
• Coordinating with cross-functional teams, setting project timelines, and tracking progress.
• Supporting the marketing team in achieving its goals and objectives.

Salary expectations 

The demand for marketing assistants is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For example, marketing assistants can expect a salary that ranges from €25,000 to €35,000 euros. It is worth consulting with our salary survey for further insights into jobs in Malta. 

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for marketing assistant jobs consistently reflect an average salary ranging from $35,000 to $50,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 

Education and qualifications of marketing assistants

The education requirements for becoming a marketing assistant can vary depending on the specific job and the employer. However, most marketing assistant on-site or remote jobs typically require at least a high school diploma or equivalent.

Some employers may prefer candidates who have a bachelor's degree in a related field, such as marketing, business, or communications. A bachelor's degree in one of these fields can provide a strong foundation of knowledge and skills that can be useful in a marketing assistant on-site or remote career.

In addition to formal education, it is also important for marketing assistants to have strong communication, organisational, and problem-solving skills. Marketing assistants may also be expected to have some familiarity with marketing software and tools, such as social media platforms, content management systems, and email marketing tools.

Trending technologies and skill sets 

As illustrated beforehand, employers are interested in considering candidates with relevant experience or strong skills in communication, organisation, and problem-solving. 

With the above in mind, the trending skill sets of a marketing assistant includes:

• Strong communication skills.
• Good organisational skills.
• Ability to problem-solve.
• Familiarity with marketing software and tools, such as social media platforms, content management systems, and email marketing tools.
• Ability to multitask and manage multiple projects.
• Attention to detail.
• Ability to work well as part of a team.
• Flexibility and adaptability.
• Creativity and innovation.
• Time management skills.

Overall, marketing assistants work closely with marketing teams and similar internal departments to develop strategies that work alongside business objectives. They help present a company’s brand and seek opportunities for growth within marketing tools and similar developments.

Career path for a marketing assistant

Marketing assistants typically work in a variety of industries, including advertising, public relations, and e-commerce. Some marketing assistants may also work for non-profit organisations or government agencies.

The career path for a marketing assistant may involve advancement to jobs such as marketing coordinator, marketing specialist, or marketing manager. In these roles, individuals may be responsible for more advanced marketing tasks, such as developing marketing campaigns and budgets, analysing marketing data, and managing a team of marketing professionals.

Begin your marketing assistant career with Castille 

Now that you’ve critically assessed what working as a marketing assistant is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a marketing assistant remains a career suitable for the long-haul.