Head of Digital Marketing
LAST UPDATED 05 Aug 2022
4 active jobs

The head of digital marketing role today


Heads of digital marketing construct, develop, and maintain digital marketing campaigns. These can be short- or long-term advertising campaigns in order to meet a diverse set of objectives. As a head of digital marketing, you’re committed to representing the brand of a company and help it shine in the market. In so doing, you’re able to divert traffic to the company website and increase conversions, generally improving sales.

Additionally, heads of digital marketing represent a multi-faceted on-site or remote job, as these individuals investigate numerous digital tools to meet their goals. For example, you can employ multiple web analytics to monitor website traffic or look for several platforms to serve digital communications that occur over email, social media, etcetera. Company and brand goals are due to change for various reasons, but mainly these adapt according to evolving consumer behaviour and similar trends.


Summary of steps to become a head of digital marketing


The demand for heads of digital marketing is increasing as the world of work continues to evolve around technological and novel means to support everyday business needs. As a senior role, becoming a head of digital marketing can take numerous years of valuable work experience and similar credentials. In summary, becoming a head of digital marketing can present the following path:

  • Earn a bachelor’s degree: in the competitive field of on-site or remote jobs, heads of digital marketing must pursue a bachelor’s degree in digital marketing, communications, or a similar and related discipline. It’s not uncommon for such a senior role to also own a master’s degree, making further education something worth exploring.
  • Gain work experience: the earlier you begin your career, the better. Maybe you can take up on internships whilst you are studying, or work part-time at a company you’re interested in. This can help you gain relevant work experience that will facilitate your journey in attaining the head of digital marketing role.
  • Get technical: traditional marketing tactics have undergone a digital revolution, meaning marketers nowadays require technical skills to keep up with online consumer behaviour. Depending on your interests, you can pursue additional certifications such as social media marketing to enhance your CV.

After you’ve undergone the necessary training to put you on the path of the head of digital marketing job, it’s time to get to work. Prepare your CV and similar material to help you apply for jobs in Malta or elsewhere. Ensure you’ve organised your CV correctly, and spend some time looking for tips to better the overall application process. Focus on your skills and positive qualities, and learn how to communicate effectively with potential employers.


Duties and responsibilities for heads of digital marketing


Heads of digital marketing combine their various interpersonal skills with leadership responsibilities in overseeing and supervising diverse internal processes. With this in mind, heads of digital marketing are able to effectively develop strategies and monitor progress over time. Whilst their specific duties and responsibilities will differ depending on the organisation’s size and industry, commonalities between them include:

  • Explore novel technical tools and platforms to use as part of campaigns,
  • Test various digital techniques to meet company goals,
  • Develop short- and long-term campaign planning,
  • Oversee teams and ensure they apply effective techniques alongside company objectives,
  • Keep up with industry trends and standards,
  • Use web analytics tools to observe website traffic,
  • Use a wide array of online communication methods, including emails, newsletters, social media, and advertising, and
  • Observe patterns of consumer behaviour.

Overall, the head of digital marketing job in Malta or elsewhere can be highly dynamic, for these individuals work with numerous personnel to ensure smooth business operations. Their role is integral within organisations and the demand for talent in this area is increasing, especially as organisations adopt novel technologies and means to conduct everyday tasks. 


Salary expectations 


The demand for heads of digital marketing is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For example, heads of digital marketing can expect a salary that ranges from €55,000 to €85,000 euros. It is worth consulting with our salary survey for further insights into jobs in Malta. 

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for heads of digital marketing jobs consistently reflect an average salary ranging from $65,000 to $100,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 


Education and qualifications for heads of digital marketing


Like many on-site or remote jobs, heads of digital marketing are expected to possess numerous qualifications to successfully undertake their role. They typically own a bachelor’s degree in digital marketing, communications, or similar disciplines. Some heads of digital marketing also pursue a master’s degree for a chosen area of specialisation. Heads of digital marketing demonstrate extensive work experience, especially in areas related to campaign management, marketing strategies, and so forth. 

The career ladder for heads of digital marketing can represent diverse backgrounds, depending on the industry the individual is looking to specialise in. It also depends on specific employers who may require additional certifications to achieve the head of digital marketing role. It’s worth exploring various job descriptions to better understand what the role of a head of digital marketing entails and what exactly it is employers are looking for in this job in Malta or elsewhere.


Trending technologies and skill sets 


As a collaborative job, it’s no wonder that heads of digital marketing gain their skills in ones such as communication and strategic planning. In working with various office functions, other trending technologies and skill sets include:

  • Leadership: Heads of digital marketing provide guidance in business planning and evaluate decision-making related to strategies that ensure company growth, alongside supervising teams and departments to reach goals.
  • Communication: Heads of digital marketing communicate and collaborate with internal and external parties of a business. Communication skills are vital to ensure employees, stakeholders, and other senior management members understand the reasoning involved with certain business decisions.
  • Strategic thinking: in observing and analysing consumer behaviour, heads of digital marketing must work to interpret why consumers behave the way they do. This strategic thinking can help such a job in Malta or elsewhere develop strategies that better target advertising campaigns for the right purposes.
  • Technical skills: heads of digital marketing are familiar and comfortable with employing a vast array of online tools to develop advertising campaigns. In this way, heads of digital marketing are proficient with various online platforms and software to conduct tasks like budgeting, analysis, and data processing.

The above illustrates the general skills of such a job that is focused around supporting business professionals whilst ensuring internal structures operate well. They understand current business objectives and help amend these during shifting workplace trends. 


Career prospects as a head of digital marketing


Heads of digital marketing typically work in various office environments, including a work from home job. They collaborate with diverse personnel frequently and facilitate internal and external communications. The consistent use of valuable hard and soft skills employed by the head of digital marketing is transferable across organisations, meaning these individuals are able to work in diverse workplace settings.

For jobseekers interested in pursuing a career path as a head of digital marketing, individuals should work to gain valuable work experience in any preferred industry. Applicants must consider their area of specialisation thoughtfully and apply for jobs that are relevant. Heads of digital marketing can continue to improve their strategic and soft skills through independent learning and keeping up with workplace affairs.


Begin your head of digital marketing career today with Castille 


Now that you’ve critically assessed what working as a head of digital marketing is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a head of digital marketing remains a career suitable for the long-haul.

Head of Digital Marketing