Digital Marketing Executive
LAST UPDATED 18 Aug 2022
28 active jobs

The role of digital marketing executives


Digital marketing executives form part of any businesses marketing team. They develop plans and strategies that aim to meet diverse organisational objectives. A typically collaborative role, digital marketing executives work with other marketers on a team to devise certain campaigns. They also work closely alongside other internal functions to understand whether campaigns align well with other company goals.

As the world of work continues to revolve around technology to support our everyday business needs, digital marketing executives are familiar with several technical tools and platforms to meet their goals. They understand how to target specific users across devices and employ effective communications accordingly. There exist many kinds of digital marketing where individuals can specialise in, including social media marketing, search engine optimisation (SEO), and so forth.


Summary of steps to become a digital marketing executive


If you’re interested in a dynamic IT job in Malta or elsewhere, the digital marketing executive role can be a fruitful one to pursue. If you enjoy developing creative and effective campaigns alongside collaboration with team members, this on-site or remote job can be applicable across industries. Whilst the background of a digital marketing executive can be quite varied, the below illustrates a common career path into actualising this job:

  • Earn a bachelor’s degree: many individuals earn a bachelor’s degree in digital marketing, communications, business administration, and analytics. Whilst these can be quite diverse in themselves, many degrees offer valuable marketing skills and analytical opportunities to devise strategies. If a bachelor’s degree is not available to you, there are plenty of online resources, courses, and diplomas, for example, that can be a great option to consider.
  • Take on upskilling opportunities: as novel technologies arise, it’s important that digital marketers keep up with trends and tools that can help them develop effective campaigns. Spend some time exploring technical skills that can be applicable to you, including soft skills that can accompany your role, such as leadership and other interpersonal skills.
  • Select a speciality: as the world of digital marketing is so vast, many executives go on to specialise in a certain area of skill to accompany their IT job. For example, SEO skills are often crucial for successful digital marketing tactics. Or it could be that you’re fascinated with social media techniques and that’s the way you want to target your users. Whatever it is, there are many options available to support your on-site or remote job.

As illustrated above, the digital marketing job can be a highly rewarding one to consider if you’re interested in dynamic responsibilities and creative problem-solving. Whilst it can take some time to specialise in a certain field of digital marketing, it’s a career that can be achieved in many organisations of interest. Explore the education, skills, and work experience that is relevant to such a job, which is presented throughout this article.


Duties and responsibilities of digital marketing executives


Digital marketing executives employ numerous interpersonal skills with technical responsibilities in devising campaigns and communicating with consumers. With this in mind, digital marketing executives are able to effectively develop strategies and monitor progress over time. Whilst their specific duties and responsibilities will differ depending on the organisation’s size and industry, commonalities between them include:

  • Construct and maintain various digital marketing strategies in line with company objectives,
  • Remain up-to-date with digital marketing trends,
  • Employ various software and techniques to create campaigns,
  • Use specific analytical tools to evaluate the success of campaigns,
  • Create budget plans for the team,
  • Monitor company social media accounts,
  • Forecast campaign and sales performance,
  • Monitor whether campaigns and other strategies are aligned with company goals, and
  • Partake in training activities with other team members.

Generally, the digital marketing executive job in Malta or elsewhere can be highly dynamic, for these individuals work with numerous personnel to ensure smooth business operations. Their role is integral within organisations and the demand for talent in this area is increasing, especially as organisations adopt novel technologies and means to conduct everyday tasks. 


Salary expectations 


The demand for digital marketing executives is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for digital marketing jobs consistently reflect an average salary ranging from $40,000 to $60,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 


Education and qualifications of digital marketing executives


As mentioned earlier in this article, the educational background of digital marketing executives can differ quite drastically. Whilst many individuals earn a bachelor’s degree in marketing, other similar and related disciplines include communications, business administration, and so forth. 

After gaining valuable work experience, it’s not uncommon for digital marketing executives to pursue a master’s to specialise in a certain area of skill or engage in other upskilling opportunities such as online courses. In this way, there are other qualifications that are accessible to digital marketers across technical and interpersonal skills.


Trending technologies and skill sets 


As a collaborative job, it’s no wonder that digital marketing executives gain their skills in ones such as communication and analytics. In working with various office functions, other trending technologies and skill sets include:

  • Social media: to keep up with consumers today, it’s important for digital marketers to target their campaigns to social media platforms. Nowadays, social media marketing forms an integral role in digital marketing strategies. It can be extremely valuable to learn skills in social media to keep up with current marketing trends.
  • Communication skills: connecting with other team members and brainstorming diverse campaigns and strategies necessitates good communication within teams. To engage in leadership skills, digital marketers can help guide and direct team members into what techniques are most effective.
  • Creativity: this on-site or remote job can be creative in devising innovative ways to connect and communicate with consumers. A creative mindset can also help in problem-solving approaches to certain campaigns.
  • Web analytics: to analyse whether their campaigns were successful, digital marketing executives work with web analytics and similar tools for analysis. Such analytics can help in observing marketing performance and future technical improvements.

The above demonstrates the varied skills of this IT job, that is largely attributed to interpersonal and technical skills. Digital marketing executives typically work closely with internal teams and marketing personnel. Their campaigns and other work align well with business objectives and are quick to adapt these during changing workplace trends.


Career prospects as a digital marketing executive


Digital marketing executives can work in diverse office environments, including a work from home job. They closely work with internal and external staff and facilitate effective communications accordingly. The regular use of valuable hard and soft skills employed by the digital marketing executive is transferable across businesses and industries, meaning these individuals are able to work in various settings.

For jobseekers interested in pursuing a career path as a digital marketing executive, applicants must engage in valuable work experience in any preferred industry. They should thoughtfully consider their area of specialisation and apply for relevant jobs. Digital marketing executives can continue to improve their technical and communication skills through independent learning, qualifications, and workplace trends.


Begin your digital marketing executive career today with Castille 


Now that you’ve critically assessed what working as a digital marketing executive is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a digital marketing executive remains a career suitable for the long-haul.

Digital Marketing Executive