CRM Specialist
LAST UPDATED 09 Aug 2022
16 active jobs

The role of CRM specialists today


Customer relationship management (CRM) employs numerous systems and tools to facilitate the relationships between organisations and customers. In comprehending the needs of clients and consumers, CRM specialists can address these by delivering products and services that are fulfilling. CRM specialists also respond to any queries or complaints and look for ways to improve such situations for future purposes.

CRM specialists comprise diverse backgrounds and skills to adequately support their role. Namely, they’re equipped with sales and marketing skills due to their positive rapport held with customers. In retaining consumers, CRM specialists simultaneously promote company growth and revenue.


Becoming a CRM specialist


The demand for CRM specialists is increasing as the world of work continues to evolve around technological and novel means to support everyday business needs. As a senior role, becoming a CRM specialist can take several years of valuable work experience and similar credentials. In summary, becoming a successful CRM specialist can present the following path:

  • Familiarity with various tools and solutions: as we continue to adopt technology to support our everyday needs, CRM specialists must look for digital means to provide solutions for customers. These can be tools or platforms that can facilitate the relationships with consumers that are not always necessarily face-to-face interactions.
  • Gain the necessary qualifications: CRM specialists earn a bachelor’s degree, certifications, managerial experience and skills, alongside other creative and analytical skills to succeed. CRM specialists must be prepared to undertake leadership responsibilities that will grant them the managerial job in Malta or elsewhere.
  • Be part of a CRM community: CRM specialists are nothing without their repertoire of positive customer relations. Work on building these relationships early-on in your career to develop the trust and reputation needed to carry on this role.
  • Upskill in technical areas: CRM specialists are adept in using multiple digital tools to address customer needs. You can spend some time exploring courses and taking these to upskill in technical areas to upgrade your CV.

Overall, actualising a CRM specialist on-site or remote job takes many years of hard work and discipline in learning the ropes of diverse industries within the ever-evolving jobs market. Explore the education, skills, and work experience that is relevant to such a job, which is illustrated throughout this article.


Duties and responsibilities of CRM specialist


CRM specialists combine their various interpersonal skills with leadership responsibilities in overseeing and supervising diverse internal processes. With this in mind, CRM specialists are able to effectively develop strategies and monitor progress over time. Whilst their specific duties and responsibilities will differ depending on the organisation’s size and industry, commonalities between them include:

  • Develop and executive CRM campaigns to consistently improve customer relations,
  • Analyse customer behaviour and strategise ways to increase sales accordingly,
  • Monitor how customers are communicated to on behalf of the company,
  • Resolve any queries and concerns brought about by customers,
  • Use customer information to target campaigns that are effective with specific target audiences,
  • Adopt novel means to effectively communicate with customers, including online sources,
  • Collaborate with various departments and internal teams in successfully managing customer relations, and
  • Conducting competitive research to understand present market trends and strategise accordingly.

Overall, the CRM specialist job in Malta or elsewhere can be highly dynamic, for these individuals work with numerous personnel to ensure smooth business operations. Their role is integral within organisations and the demand for talent in this area is increasing, especially as organisations adopt novel technologies and means to conduct everyday tasks. 


Salary expectations 


The demand for CRM specialists is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for CRM specialist jobs consistently reflect an average salary ranging from $45,000 to $80,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 


Education and qualifications of CRM specialists


Like many on-site or remote jobs, CRM specialists are expected to possess numerous qualifications to successfully undertake their role. They typically own a bachelor’s degree in business administration, management, marketing, or similar disciplines. Some CRM specialists also pursue a master’s degree in a chosen area of specialisation. CRM specialists have extensive work experience, especially in areas related to customer management, sales, and so forth. 

The career ladder for CRM specialists can represent diverse backgrounds, depending on the industry the individual is looking to specialise in. It also depends on specific employers who may require additional certifications to achieve the CRM specialist role. To increase their chances of employment, CRM specialists earn a master’s degree to beat competition in this area. It’s worth exploring various job descriptions to better understand what the role of a brand manager entails and what exactly it is employers are looking for in this job in Malta or elsewhere.


Trending technologies and skill sets 


As a collaborative job, it’s no wonder that CRM specialists gain their skills in ones such as communication and strategic planning. In working with various office functions, other trending technologies and skill sets include:

  • Communication: CRM specialists communicate and collaborate with internal and external parties of a business. Communication skills are vital to ensure employees, stakeholders, and other senior management members understand the reasoning involved with certain business decisions. For CRM specialists especially, interpersonal skills are key to developing positive customer relations.
  • Customer service: CRM specialists consistently look for ways to improve internal company operations and services to enhance customer experiences.
  • Technical skills: albeit not necessarily an IT job, CRM specialists require technical skills to make use of software that can improve customer experiences when interacting with a business. Nowadays, specialists use specific software to manage their everyday tasks.

The above illustrates the general skills of such a job that is focused around supporting business professionals whilst ensuring internal structures operate well. They understand current business objectives and help amend these during shifting workplace trends. 


Career prospects as a CRM specialist


CRM specialists typically work in various office environments, including a work from home job. They collaborate with diverse personnel frequently and facilitate internal and external communications. The consistent use of valuable hard and soft skills employed by the CRM specialist is transferable across organisations, meaning these individuals are able to work in diverse workplace settings.

For jobseekers interested in pursuing a career path as a CRM specialist, individuals should work to gain valuable work experience in any preferred industry. Applicants must consider their area of specialisation thoughtfully and apply for jobs that are relevant. CRM specialists can continue to improve their strategic and soft skills through independent learning and keeping up with workplace affairs.


Begin your CRM specialist career today with Castille 


Now that you’ve critically assessed what working as a CRM specialist is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a CRM specialist remains a career suitable for the long-haul.

CRM Specialist