Chief marketing officers (CMOs) lead diverse marketing departments in successfully delivering marketing campaigns from inception across development. They work to communicate with target audiences among various channels, nowadays increasingly on social media. Through these campaigns, CMOs aim to improve brand awareness and increase sales.
As the most senior position in marketing, CMOs oversee any marketing or advertising activity across company functions. They’re in touch with diverse markets and services that can help outreach their communications. Nowadays, CMOs remain up to date with technical trends due to the popularity of social media networks and similar digital marketing techniques. The ambitious role of a CMO is achievable for any marketing and similar IT job in Malta or elsewhere, remaining a career that is adaptable to market trends over time.
Although the remainder of this article will explain the following points in more detail, below are a summary of steps in how to become a chief marketing officer:
After ensuring you have the right education, qualifications, and work experience, you are prepared to look for job postings relevant to CMO positions. Look for on-site or remote jobs you are qualified for and that interest you, and continue to upskill in relevant areas to increase your chances of finding the right job for you.
Organisations will be looking for CMOs with a great track record in leading marketing teams, constructing successful campaigns, and can showcase how they improved sales through their strategies. With their knowledge in marketing, CMOs can assist diverse internal functions in increasing brand awareness and similar positive principles. CMOs should be ready to incorporate novel technologies among other responsibilities, including:
Nowadays, the CMO job in Malta or elsewhere is becoming more varied and adaptable to technical trends. Digital marketing, for example, employs various online tools to create successful campaigns. There are various means to communicate with target audiences, and the CMO will know what tool to apply for diverse channels and campaigns.
The demand for CMOs is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.
For example, CMOs can expect a salary that ranges from €100,000 to €120,000 euros. It is worth consulting with our salary survey for further insights into executive jobs in Malta.
For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for CMO jobs consistently reflect an average salary ranging from $90,000 to $175,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs.
As a more senior and leadership position, CMOs often possess a bachelor’s degree and even a master’s degree in marketing or a related aforementioned discipline. Educational experience is complimented by several years of work experience, especially experience in a managerial position. Hiring managers will look for individuals that have the leadership skills to match their work experience. When you are undergoing coursework, it’s worth exploring ways you can improve your leadership skills and take on relevant projects.
As mentioned beforehand, it’s not uncommon for CMOs to engage in other certifications that can help them understand the job market better alongside evolving trends. Relevant topics include digital marketing and project management, for example. This can help CMOs broaden their knowledge in this on-site or remote job and continue to upskill in a competitive job market.
As a collaborative job, it’s no wonder that CMOs gain their skills in ones such as verbal and written communication. In working with various office functions, other trending technologies and skill sets include:
The above illustrates the general skills of such an IT job that is focused around supporting business professionals whilst ensuring internal structures operate well. They understand current business objectives and help amend these during shifting workplace trends.
CMOs typically work in various office environments, including a work from home job. They collaborate with diverse personnel frequently and facilitate internal and external communications. The consistent use of valuable hard and soft skills employed by the CMO is transferable across organisations, meaning these individuals are able to work in diverse workplace settings.
For jobseekers interested in pursuing a career path as a CMO, individuals should work to gain valuable work experience in any preferred industry. Applicants must consider their area of specialisation thoughtfully and apply for jobs that are relevant. CMOs can continue to improve their technical and soft skills through independent learning and keeping up with marketing affairs.
Now that you’ve critically assessed what working as a CMO is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a CMO remains a career suitable for the long-haul.