Brand Manager
LAST UPDATED 09 Aug 2022
774 active jobs

The role of brand managers today


Brand managers collaborate with marketing teams in keeping up with market trends and performing market analysis to ensure the growth of a company’s products or services. They work to serve both clients and consumers, in that any product or service remains valuable and relevant over time. 

Aside from managing particular products, brand managers are also responsible for generating brand awareness of a company to other businesses and within the industry. They portray the public image of a brand or company in the hopes of attracting novel opportunities and retaining satisfied consumers. To do this, brand managers develop various marketing and advertising campaigns to promote a company’s brand, including the use of social media marketing, email communications, and so forth.


Summary of steps to become a brand manager


The demand for brand managers is increasing as the world of work continues to evolve around technological and novel means to support everyday business needs. As a senior role, becoming a brand manager can take several years of valuable work experience and similar credentials. In summary, becoming a brand manager can present the following path:

  • Earn a bachelor’s degree: brand managers pursue a bachelor’s degree in marketing, advertising, or a similar discipline. Depending on the business, managers also attain a complimentary master’s degree to increase their knowledge in the field and gain other skills, such as business administration. Due to the diversity of brand manager jobs in Malta or elsewhere, a master’s degree can be helpful in terms of deciding a speciality.
  • Engage in training opportunities: gaining skills in advertising and marketing requires real-world experiences that help prospective brand managers navigate the industry successfully. Along your education and work experience, look for opportunities that can expand your knowledge and skill sets in these valuable areas.
  • Upskilling: alongside training opportunities, keep note of the skills that are highly in demand right now and what can be beneficial to a successful on-site or remote job in brand management. These typically include skills in communication, strategy, and data analysis, for example.

Overall, actualising a brand management career takes many years of hard work and discipline in learning the ropes of diverse industries within the ever-evolving jobs market. Explore the education, skills, and work experience that is relevant to such a job, which is illustrated throughout this article.


Duties and responsibilities of brand managers


Brand managers combine their various interpersonal skills with leadership responsibilities in overseeing and supervising diverse internal processes. With this in mind, brand managers are able to effectively develop strategies and monitor progress over time. Whilst their specific duties and responsibilities will differ depending on the organisation’s size and industry, commonalities between them include:

  • Advising clients and other senior management on creative marketing strategies and campaigns,
  • Construct marketing goals and ensure campaigns or advertising aligns to meet these,
  • Effectively create consumer and brand awareness through consistent product or service promotion,
  • Observe market trends and analyse data pertaining to these,
  • Predict future consumer trends based on data analysis,
  • Base novel products or services on current market and consumer demands,
  • Conduct competitive research on other companies in the market,
  • Ensure the public image of a company remains in a good light and work to protect a positive reputation,
  • Develop several digital communications,
  • Ensure positive public relations with journalists, social media influencers, bloggers, and the like to distribute various media updates, and
  • Align marketing strategies alongside sufficient risk assessments to protect a company’s public image.

Overall, the brand manager job in Malta or elsewhere can be highly dynamic, for these individuals work with numerous personnel to ensure smooth business operations. Their role is integral within organisations and the demand for talent in this area is increasing, especially as organisations adopt novel technologies and means to conduct everyday tasks. 


Salary expectations 


The demand for brand managers is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for brand manager jobs consistently reflect an average salary ranging from $45,000 to $75,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 


Education and qualifications of brand managers


Like many on-site or remote jobs, brand managers are expected to possess numerous qualifications to successfully undertake their role. They typically own a bachelor’s degree in marketing, digital marketing, communications, or similar disciplines. Some brand managers also pursue a master’s degree for a chosen area of specialisation. Brand managers demonstrate extensive work experience, especially in areas related to advertising, public relations, sales, and so forth. 

The career ladder for brand managers can represent diverse backgrounds, depending on the industry the individual is looking to specialise in. It also depends on specific employers who may require additional certifications to achieve the brand manager role. To increase their chances of employment, brand managers earn a master’s degree to beat competition in this area. It’s worth exploring various job descriptions to better understand what the role of a brand manager entails and what exactly it is employers are looking for in this job in Malta or elsewhere.


Trending technologies and skill sets 


As a collaborative job, it’s no wonder that brand managers gain their skills in ones such as communication and strategic planning. In working with various office functions, other trending technologies and skill sets include:

  • Leadership: brand managers provide guidance in business planning and evaluate decision-making related to strategies that ensure company growth, alongside supervising teams and departments to reach goals.
  • Communication: brand managers communicate and collaborate with internal and external parties of a business. Communication skills are vital to ensure employees, stakeholders, and other senior management members understand the reasoning involved with certain business decisions.
  • Digital marketing: with today’s influx of remote jobs, marketing techniques have largely shifted to online strategies and visual communications. Brand managers must employ numerous online platforms and tools to support marketing strategies.

The above illustrates the general skills of such a job that is focused around supporting business professionals whilst ensuring internal structures operate well. They understand current business objectives and help amend these during shifting workplace trends. 


Career prospects as a brand manager


Brand managers typically work in various office environments, including a work from home job. They collaborate with diverse personnel frequently and facilitate internal and external communications. The consistent use of valuable hard and soft skills employed by the brand manager is transferable across organisations, meaning these individuals are able to work in diverse workplace settings.

For jobseekers interested in pursuing a career path as a brand manager, individuals should work to gain valuable work experience in any preferred industry. Applicants must consider their area of specialisation thoughtfully and apply for jobs that are relevant. Brand managers can continue to improve their strategic and soft skills through independent learning and keeping up with workplace affairs.


Begin your brand manager career today with Castille 


Now that you’ve critically assessed what working as a brand manager is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of a brand manager remains a career suitable for the long-haul.

Brand Manager