Affiliates Manager
LAST UPDATED 05 Sep 2022
88 active jobs

The role of affiliate managers


Affiliate managers are responsible for taking care of online affiliate programs for specific merchants. Whilst they can work in an office environment or similarly, closely alongside their employer, today, these jobs in Malta or elsewhere are commonly offered as remote jobs. This is because affiliate managers can be outsourced. Usually, affiliate managers are outsourced when an organisation do not possess an in-house affiliate management team.

Generally, affiliate managers work as customer support agents to existing affiliates. They do this by managing publishers on behalf of an advertiser. Additionally, managers employ novel affiliates and care for their onboarding process. They strategise alongside advertisers in developing effective campaigns, including providing suggestions that follow industry best practices and standards. 


The demand for affiliate managers 


An integral component to any marketing function, affiliate managers are valuable on-site or remote jobs when it comes to devising successful campaigns. It’s not simply a matter of adding affiliate links to a website, for example, as these individuals work to optimise various workplace circumstances and ensure their referrals are of an esteemed quality. As a manager, it’s especially crucial to coach and train affiliates to understand the quality and quantity of referrals alongside their approach.

Affiliate managers also work on diverse tasks to ensure campaigns and referrals are successful. For example, they respond to and address any advertiser query and manage new referrals. As affiliates follow a program, managers are also responsible for developing such a program and ensure that every marketing element is tackled. A well-functioning program can mean a great difference in driving business profitability, and this attests to the demand for affiliate managers today.


Duties and responsibilities of affiliate managers


As a manager, one can imagine the diversity that arises with such a job in Malta or elsewhere. As mentioned beforehand, affiliate managers are increasingly becoming more prevalent as a prominent remote career. Albeit the duties and responsibilities of such a job can vary according to numerous reasons, including the size of an organisation and its resources, for example, below illustrates common tasks of an affiliate manager:

  • Manage and develop affiliate programs,
  • Ensure affiliate campaigns work alongside company goals,
  • Create campaigns that aim to improve business profitability,
  • Supervise new affiliates in maximising the quality and quantity of referrals,
  • Work within marketing departments and collaborate with sales teams,
  • Observe and analyse data relating to affiliate programs or campaigns,
  • Identify areas for improvement,
  • Produce affiliate marketing reports for relevant stakeholders, and
  • Ensure any pending invoices and similar commissions are paid.

Overall, the above highlights some of the most common duties and responsibilities of affiliate managers. Like many manager roles, such an on-site or remote job celebrates its diverse and dynamic task load and manages various deliverables that contribute to the success of any organisation.


Salary expectations 


The demand for affiliate managers is rapidly increasing, leading the career with fast-paced growth capabilities alongside impressive salary raises. The Castille Salary Survey is based on the average gross basic salary ranges we have seen offered in the local market over the last 12 months. This survey is updated quarterly, remaining representative of current market trends.  

For a global perspective, it is worth keeping in mind that sources vary and are subject to change with time. Considering these variances, salaries for affiliate manager jobs consistently reflect an average salary ranging from $35,000 to $55,000 a year. These numbers vary according to level of experience, specialisation, and other associated living costs. 


Education and qualifications of affiliate managers


To successfully achieve the career of an affiliate manager, you need to begin your training on internet marketing and affiliate programs. As online marketing increasingly revolves around social media, it’s also important to grow familiar with diverse channels as well. The backgrounds of affiliate managers vary; however, many choose to earn a bachelor’s degree in business or marketing. 

It’s also possible to engage in other qualifications, such as affiliate management. These can be studied on your own accord, or as part of a greater company initiative on upskilling opportunities. If you work in a marketing department and would like to specialise in affiliate management, it’s worth bringing up a conversation about potential avenues for in-house training. After all, it’s a great way to expand upon existing marketing tactics to improve company profitability. 


Trending technologies and skill sets 


As demonstrated throughout this article, affiliate managers develop and manage the relations of affiliate partners. They do this by various personal communications and by coaching affiliate marketers to do the same. In maintaining positive partnerships, affiliate managers can help generate revenue for the company through thoughtful advertising campaigns.

To successfully achieve the affiliate manager job in Malta or as a remote career, you must apply various skills to balance marketing with management skills. These include some of the following:

  • Affiliate marketing: a particular marketing skill, managers must excel in promoting the products and services on behalf of other businesses.
  • Performance management: as part of managing a team of affiliate marketers and leading its program, affiliate managers must observe the actions of team members and ensure they work towards set business goals. Other skills include recruitment to onboard new affiliates and develop their on-site or remote careers.
  • Analytics: a critical skill of affiliate managers is to determine the efficacy of diverse campaigns and to do this, managers must observe and analyse data. They then generate valuable insights from this information that can be reverted to stakeholders.
  • Financial skills: affiliate managers typically take care of process payments for their clients. This means that managers must understand diverse payment schemes and processes to support advertisers. On another note, managers also create budget plans to allocate company resources to their team and campaigns appropriately.
  • Problem-solving: like in many managerial jobs in Malta or elsewhere, affiliate managers encounter challenges that can arise between the organisation they work for and that of the clients. Sometimes, affiliate managers make use of third-party websites to operate campaigns. This means that managers must be prepared to encounter issues relating to campaign performance and work to resolve these.

Naturally, alongside the above skills, affiliate managers must be excellent communicators. As a leadership role, positive interpersonal qualities are essential to successfully manage a team and diverse client requests. These characteristics will also support decision-making and strategising. Generally, affiliate management can be an exciting opportunity to expand your social skills alongside technical, marketing techniques. 


Career prospects as an affiliate manager


The diverse nature of an affiliate manager job makes it an exciting prospect to pursue. As individuals can practice various disciplines and educational backgrounds to support this role, affiliate management can be an inviting profession that is accessible. Whilst these individuals used to be namely employed in-house, nowadays, job opportunities are increasingly more remote.

To begin a career as an affiliate manager, it’s worth taking the time to explore what training opportunities are available to you and engage with these. Learn more about affiliate management and potential industries you are interested in. Becoming a manager will take some years of experience to achieve, however, like in any on-site or remote career, is one you can succeed in.


Begin your affiliate manager career with Castille 


Now that you’ve critically assessed what working as an affiliate manager is about and whether it is right for you, you are able to kickstart your career in this ever-growing field. As technology and the workforce continues to rapidly advance, the role of an affiliate manager remains a career suitable for the long-haul.

Affiliates Manager
Affiliate Management